Photography is not a trade, art or occupation for few professionals anymore. Everyone in the modern/western world can afford it in some way or another.
There are many discussions online and in the trade media about when to upgrade and with what…manufacturers of the latest gear tell us what we need.
‘Well, if you have been shooting that long with that camera….you need to upgrade to THIS!”
“If you buy this set, you will never need anything else…”
“Why would you want to use that…if you can have this!”
How would they know what I need? Are they looking over my shoulder? Are they looking at my images and seeing where my shortfalls are? Or are they listening to me over the microphone of my iPhone?
Who are they to tell me what I am supposed to have?
Fact is, Canon, Nikon, Lumix, Leica, Hasselblad, Sony, Fuji…and whoever else there is are all desperate to take my hard earned cash off me and stick it in their pockets. Nothing else!. They spend millions on paying so called world class creators to tell us why we need to upgrade. These top notch creators are only at the pinnacle of publicity because the camera Industry has put them there. The marketing of their work was pushed massively online so they could endorse products. Its all a massive marketing plan. Make loads of money!
Here is an example:
#filmisnotdead was created by Leica years before they released the Leica M6. That was carefully scripted and calculated. The # was spread across social media channels, subsidising influencers and creating a hype for Leica and analog film…piquing with the release of an analog camera in the most advanced age of digital photography so far.
Scrupulously planned and executed with precision…drawing on our desire to satisfy that need which was instilled in us by carefully placed advertising and artificially reduced availability to justify prime pricing: Euros 5800,-
That is how far they go! They draw on our desire to be like others by buying their gear.
But why is that so? Why do I have a desire to have the same gear as that creator/photographer/artist I have seen on Instagram, Facebook or TikTok? Is it that I believe that I can only be ‘that’ good if I buy and use the ‘new’ gear? It definitely seems feels like that. In order to up my game I need to have more capable cameras and sharper lenses…and by god, loads more megapixels!
Have I been ‘influenced’ by social media? Have I been online too much wasting my time ‘wanting’?
I probably have. I know I have. Lets be honest, most of us know this about ourselves. We KNOW that we will not lie on our deathbed wishing we had spent more time online hoping to afford new camera gear. It will be more like ‘more time with the family’ and ‘more time being there for others’.
Naturally, I can only grab myself by the nose, knowing that I have been a gear junkie and suffered from GAS for may years. I am not sure if it is because I am just older and wiser now, or maybe I have already had all the gear there is to have…or maybe I just can’t afford it now as my wife would throw me out if I spent our savings on new photography toys. I have however taken stock and my camera count over the years is more than I can count on two hands.
Whilst evaluating, downsizing and selling my kit I still have ambitions. I still want to delve into different disciplines/forms of photography which I have not yet mastered. Fine Art Portraiture is one. Shooting action sports is another. I also always fancied myself as high resolution landscape photographer.
However, the time has come to be honest with myself:
I will not be travelling the world to shoot amazing landscapes. I will also not be printing large format panoramas. Landscape photography will not be my future! To that end I do not need a 100 megapixel Fuji or Hasselblad camera.
I will not be printing images larger than 8x6in. I have a 15 year old dye-sub printer that quite comfortably delivers that. I do not need an inkjet photo printer. If I want a one-off large print I got to a professional print shop. They have amazing machines that can do that much better than I ever will.
For printing at a size of 8x6in or smaller, I do not need lenses that can depict finest detail of 60 or 100 megapixel. As a matter of fact, I can even get the focus slightly off and I wouldn’t really see it in a 6x4in print.
I have never really shot portraits. Fine art portraiture is an art. One has to have a talent for this and that special eye for ‘something special’. I have come to terms with I do not have that. I am not that good and I certainly don’t have the talent.
I will not be a fine art portrait photographer. Therefore I do not need studio flashes, backgrounds, bounce cards, ring flashes, brollies, honeycombs, beauty dishes and soft boxes…and whatever else the industry thinks I need.
So why do I need to upgrade from gear I bought 6-10 years ago?
Professionals used to be quite happy providing digital images to print publications at 4 megapixel. Why is it so important to upgrade today?
It is not…unless parting with your cash and collecting gear is your main hobby…rather than photography.
I collect images in print. The end product is important to me now; the what, not the how.